It was appointment radio. Elvis and J.V. took the Bay Area by storm as the preeminent morning radio show in the mid 90’s. When the run ended, Elvis had to cope with the trauma of a serious car accident and losing his father, ex-wife within the span of a few months. Still going after more than three decades in the business, he looks back at the highs and lows in radio, the origination of his on-air name along with a new life as a entrepreneur by starting Podcast To Go and the move back to Southern California to produce the Cannibis 101 podcast.
From Tragedy to Triumph: The Doghouse’s Elvis Medina Reinvents Himself With New Purpose
"I blamed myself for everything that happened afterwards and went into severe depression...It wasn't my fault but I took it on my shoulders. If I'd been a better this and that then that wouldn't have happened. You can't live like that. It was just a tough time. It's tougher on the holidays and her birthday.
"My first pass of the year was an interception....I still remember there was an offensive coach who wanted to go with the other quarterback and talk Max (Miller) into it. Max said 'No" and remember him saying 'Troy is our quarterback' and sticking with me and giving me a chance. We ended up having a good season...One of the things I learned from Max was how important it is that your players know you believe in them and how important that is for their confidence and them feeling accepted and valued."
"I believe we all have depression at certain times of our lives. I believe all have highs too high and lows too low and that's part of being a human being. It's how you deal with those and it's being able to talk to friends, family, teammates, coaches, co-workers and find a safe place where you can admit 'I'm not okay.' And that's what we hope that this documentary leads to."
"You cannot get caught up on the results and you have to really focus on the process because there could be a variety of reasons why people get booked certain jobs and why sometimes it doesn't work out. I think it's the matter of being the best you can be and the role will find you. ...'Everyone else is taken, You have to be yourself.' I think Oscar Wilde said that and that's true because you can't get hung up on the results. You're going to have good auditions and you're going to have auditions that miss the mark and I've had those as well. It's about enjoying, staying in the moment and the results will ultimately take care of themselves.
"It was pretty surreal. I remember pulling up and I was trying to convince myself that I belong there that day. And it's obviously humbling to get to do something like this. Not a lot of people get that opportunity and I was trying to convince myself, 'You can do this.'